Key characteristics of good advertising display stands

When setting up your business, it is important to choose the right advertising display stands. Whether you have your own shop, market, stall or café, any product is displayed on a stand. It is an important part of marketing, so in this article we will focus on what advertising display stands are and how to choose one.

Promotional display stands are an effective way to attract the attention of potential customers and promote your brand or product. However, not all display stands are the same. 

A good promotional display should have several key features that will make it effective in promoting your business. That is why you need to know what to choose.

What are advertising display stands?

Promotional displays are structures used to showcase products or services in a visually appealing way. They are designed to attract the attention of potential customers and encourage them to engage, for example, to make a purchase or enquire about the advertised product or service. 

Billboards can be used in a variety of locations, including trade fairs, retail outlets and outdoor events, markets.

For example, the picture below is an example of what a promotional display stand is from ColorWood, a local display stand manufacturer from Latvia. It is specially designed for a beer company. This stand works both as an advertisement and as a practical product display.

advertising display stands

Main features of advertising display stands

To help you choose the right promotional display stand for your business, consider the following features.

Prominent design

A good promotional display should have a visually appealing design that attracts the attention of potential customers. The design should be unique and stand out from others, while remaining consistent with a particular brand image.

Clear marketing

The messages on the stand should be clear and concise. Potential customers must be able to quickly understand what is being advertised and how they can benefit from the product or service.

A good article to check out if you’re looking for display stands, is What is the difference between wooden display units and rack shelves


A good advertising display stand should be robust enough to withstand frequent use and transport. The materials used must be of high quality and resistant to wear and tear.


Advertising display stands have to be versatile enough to be used in a variety of conditions. They shall be easy to set up and take down. They must also be adaptable to different display locations.

Price to match quality

Advertising stands must offer value for money. The cost of the stand must be commensurate with the benefits it offers and it must be able to provide a good return on investment. If a large sum is spent on a stand and it does not bring a return, the purchase has not been successful.

It is therefore a good idea to start with lower priced investments in order to understand their value to your business.

How to choose an advertising display stand

When choosing a promotional display for your business, it is important to consider your specific needs and objectives.

For example, it is worth considering the following:

  • What is the purpose of the display? 
  • Will it be used in a shop or at an exhibition? 
  • Will it be used indoors or outdoors?

Design is of course also an important element. What design will best represent your brand and product? Should the stand be tall or short, wide or narrow? What materials should it be made of? It is also worth thinking about whether the stand will need to be transported frequently and whether it is easy to set up and take down.

Another thing to consider is the budget. What is the budget for your stand? What is the expected return on investment?

A good advertising stand is an essential and even integral part of promoting your company and attracting potential customers. A stand with an eye-catching design, a clear message, durability will help products stand out and reach the desired customers. 

Be sure to read our article on How to make sure your store display stands out.

We hope this article helped you make the right choice!